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Your brand say everything
about you.
Over time it creates awareness, evokes positive images and expresses
quality. It represents a substantial investment and is your biggest asset.
It makes sense to protect that investment by taking steps to assure brand
integrity and that means introducing controls to guarantee consistent
design.
With one.eighty.six, the bottom line is this; You save time and money.
Quality is assured and, above all, your brand integrity is maintained.
Re-Branding
Company branding is your company identity. Your brand is your image.
Changing your company logo or brand is risky. If you are a well known
business, you have to be careful when you go through the re-branding
process.
If you are successful and thinking of re-branding, make small changes,
bringing your logo into the modern era. If you are creating a new brand,
then think about who you want to appeal to. If you are in the corporate
market, a cheesy bright image might not be applicable. On the other hand,
choosing an elite looking brand could mean disastrous sales if you are
selling a product that is cheap and cheerful. You may look too expensive.
Whether we are working on a new brand and logo or re-branding an existing
identity, we always talk to the owners to discuss their history, what they
want to achieve for the company or product over the next 5 years and the
market they want to appeal to. |
